Biokleen Introduces First Natural Retail Sport Laundry Liquid
[Vancouver, WA.] – Oct. 1, 2012 – Give odors and dirt the red card with Biokleen’s natural Sport Laundry Liquid detergent (64 oz.). Specialized enzymes target and neutralize odors caused by perspiration while plant-based surfactants and extracts of eucalyptus and lavender work to lift tough stains and odors keeping clothes fresh, clean and bright. The truly 3X concentrated formula washes 128 high-efficiency loads or 64 standard loads, making the cost per load very economical.
Studies show that two-thirds of all kids and one-third of adults regularly participate in an individual or team athletic activity. That fact hit home for the family-owned and operated brand giving inspiration for a much needed sports detergent focused on odor remover. “With two kids in multiple sports, it’s a real battle to keep uniforms game-ready and smelling their best,” said Cindy Rimer, V.P. of Sales & Marketing for Biokleen. “The new Sport Laundry Liquid does a wonderful job removing sports-related stains and those tough odors that get trapped in fabrics over time.”
Founded in 1989, Biokleen was an early natural cleaning pioneer, and maintains their commitment to innovation to this day. Said Rimer, “We are extremely excited to introduce this new laundry liquid to our customers, especially since this is the first-ever Sports Laundry Liquid within the natural category. It feels great to continue with our mission of providing natural cleaning alternatives that really get results.”
Biokleen was founded by former industrial cleaning salesman, Jim Rimer, in 1989. Concerned about the toxins in the products he sold, Jim studied botany and chemistry to blend his first mixture with just an oar and a drum. Today Biokleen remains family owned and operated under the vision of Cindy Rimer, Jim’s daughter, and her husband, Barry Firth. Biokleen manufactures each of the brand’s more than 30 natural and biodegradable laundry, kitchen and household cleaning products in its on-site facility, and using 100 percent renewable energies. For more information, visit www.biokleenhome.com