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Minimizing Our Impact Through Innovation

As a brand, we are constantly innovating and looking at ways we can deliver the most value while at the same time minimizing our impact on the earth. This year we quietly increased the post-consumer recycled content (PCR) in our bottles to 50%. And, by year’s end, our goal is to have all of our bottles made with 80%-100% PCR. Couple that with our ability to shink our overall bottle size by using  3x concentrated laundry liquids. that means less packaging waste, more loads per bottle, fewer emissions in shipping and less cost per load for you!
Call us perfectionists, but we just aren’t content to settle for good enough. For example, when we launched our very first non-toxic, plant-based product, All Purpose Cleaner 1, nearly 30 years ago, our founder thought it could work better. So, back to the drawing board he went and the very literal All Purpose Cleaner 2 replaced it. And, ever since, our family-owned company has never been satisfied with the status quo.

This effort goes hand-in-hand with our philosophy of sustainability and our community/environmental improvement programs we call “Clean for Good.” Click here if you’d like to learn more.